Saturday, October 13, 2012

Newcastle Brown Ale and ICEL!

Thanks to Ben Whitworth for noticing this. I`ve not seen these posters in Newcastle. In fact I can`t remember the last time I was with anyone in Newcastle who chose to drink Newcastle Brown. Maybe we should tell them about the new translation! Full article here.

4 comments:

lms rep said...

SUPERB!

David O'Neill said...

I think if you check the banner on the left you will see 'NY State' so probably in the USA. Great sales over there, we even found it on sale in Bonners Ferry, a small town in Idaho near the Canadian border.
Maybe the brewery here hasn't heard of ICEL yet!

GOR said...

”I can`t remember the last time I was with anyone in Newcastle who chose to drink Newcastle Brown.” Ah yes, the Broon Ale.

It must be the US – where people will opt for anything that has the label ‘imported’ on it.

When I lived in Rome, we Irish had a dim view of Italian beer. Birra Peroni was compared to a certain equine discharge... Now Peroni is sold here in the US as an ‘imported beer’ and people lap it up (as it were).

ScepticalBeliever said...

CAMRA (Campaign for Real Ale) has repeatedly asked the brewers for a list of the ingredients of Newcastle Brown but to no avail. What are they hiding? 20